Technical SEO refers to the practices and optimizations that ensure a website is accessible, crawlable, and indexed by search engines effectively. Tackling technical SEO before link building helps in the following ways:
Improving website’s user experience:
A website with technical SEO issues can lead to poor user experience which can negatively impact search engine rankings and traffic.
Facilitating search engine crawling:
A site with technical SEO issues like broken links, missing tags, and poor site architecture can limit search engines’ ability to crawl and index pages, leading to lower visibility in search results.
Increasing crawl budget:
A site with technical SEO issues can lead to search engines spending more time and resources on crawling non-relevant pages and missing valuable pages, leading to decreased crawl budget.
To tackle technical SEO, the following steps can be taken:
Perform a site audit:
Use tools like Google Search Console, Screaming Frog, and Ahrefs to identify technical SEO issues.
Fix broken links:
Ensure all internal and external links are working properly.
Optimize site architecture:
Ensure site navigation is intuitive, URLs are clear and concise, and pages are organized logically.
Improve website load speed:
Optimize images, minify CSS and JavaScript, and utilize caching to improve page load times.
Implement schema markup:
Use schema markup to provide search engines with additional context about pages and content on a website.
By addressing technical SEO issues before link building, a website can provide a better user experience, improve visibility in search results, and increase the effectiveness of link building efforts.
