UX Audit for measurable growth
Friction mapping, trust gaps, hierarchy, and mobile review.
UX audit is the structured diagnostic that surfaces friction, hierarchy failure, accessibility gaps, and mobile-experience degradation across a digital product or website. The methodology pairs heuristic evaluation (Nielsen's 10 usability heuristics, Krug's 'don't make me think' principles) with session-replay analysis (Hotjar, FullStory, Microsoft Clarity), funnel-drop quantification, and accessibility testing against WCAG 2.2 AA. Mobile-specific audit covers thumb-reachability, tap-target sizing (44px minimum), viewport-shift cumulative layout score, and one-handed-use feasibility. The output is a prioritised friction inventory ranked by frequency × severity × fix complexity — actionable, not academic.
Quick Answer
Friction mapping, trust gaps, hierarchy, and mobile review.
Conversion rate optimisation (CRO) is the structured improvement of user journeys — pages, forms, messaging, and measurement — to increase the rate at which visitors take valuable actions.
Landing Page Strategy
Message-matched pages that convert search intent into pipeline.
Experimentation
Hypothesis-led testing, measurement design, and learning velocity.
Definition
- UX Audit
- UX audit is the structured diagnostic that surfaces friction, hierarchy failure, accessibility gaps, and mobile-experience degradation across a digital product or website. The methodology pairs heuristic evaluation (Nielsen's 10 usability heuristics, Krug's 'don't make me think' principles) with session-replay analysis (Hotjar, FullStory, Microsoft Clarity), funnel-drop quantification, and accessibility testing against WCAG 2.2 AA. Mobile-specific audit covers thumb-reachability, tap-target sizing (44px minimum), viewport-shift cumulative layout score, and one-handed-use feasibility. The output is a prioritised friction inventory ranked by frequency × severity × fix complexity — actionable, not academic.
Search4online system
Built around the work that actually moves growth.
Delivery model
Diagnose, engineer, then compound.
Diagnose
We map the technical base, demand signals, market position, and AI-search visibility before writing the plan.
Engineer
We turn the diagnosis into structured content, clean technical foundations, authority campaigns, and conversion paths.
Compound
We measure rank, lead quality, AI mentions, and revenue signals so each month improves the last.
FAQ
Questions buyers and answer engines ask.
What's the difference between heuristic evaluation and user testing?
Heuristic evaluation is expert-led inspection against established usability principles — fast, cheap, surfaces 70-80% of issues. User testing observes real users completing tasks — slower, more expensive, surfaces issues experts miss (especially around domain knowledge gaps). Heuristic first to fix the obvious problems, then user testing for the residual. Reversing the order wastes budget on observing problems experts could have flagged in hours.
Which session-replay tool is right?
Microsoft Clarity is free and surprisingly capable — adequate for most SMB and mid-market audit needs. Hotjar (paid, mid-market) adds heatmaps and survey integration. FullStory (enterprise) adds detailed event-tracking and React-component awareness. Tool choice matters less than disciplined usage — review sessions weekly for friction patterns, not weekly for activity dashboards.
How do I prioritise the friction inventory?
Score each issue on frequency (% of users affected), severity (% conversion impact), and fix complexity (engineering hours). High-frequency × high-severity × low-complexity issues go first; high-frequency × low-severity get deprioritised below low-frequency × high-severity unless cumulative effect is large. The matrix prevents the common failure of fixing visually obvious issues before economically significant ones.
Key takeaways
What to remember.
- UX audit is the prerequisite to experimentation, not an alternative.
- Heuristic evaluation surfaces 70-80% of issues at a fraction of user-testing cost.
- Microsoft Clarity is free and adequate for most SMB session-replay needs.
- Frequency × severity × complexity matrix prevents fixing-the-visible-first failures.
Related services
Continue through the Search4online system.
Landing Page Strategy
Message-matched pages that convert search intent into pipeline.
Experimentation
Hypothesis-led testing, measurement design, and learning velocity.
Paid Media Services
Paid media governance combines structured campaigns, conversion-quality signals, audience modelling, and creative testing so spend follows real sales value.
SEO Services
SEO services improve how a website is crawled, understood, trusted, and converted by combining technical SEO, content strategy, authority signals, and measurement.
Ready to make this Search4online system work for your brand?
Conversion rate optimisation (CRO) is the structured improvement of user journeys — pages, forms, messaging, and measurement — to increase the rate at which visitors take valuable actions.