| Bilingual requirement | French-primary in Quebec, English elsewhere | English-primary, French-language content optional for federal-government audiences |
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| GTA submarket targeting | City + service usually sufficient | Downtown / North York / Scarborough / Mississauga / Markham micro-segments |
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| Publisher universe | Regional dailies, CBC regions | Globe and Mail, Toronto Star, Financial Post, Bay Street Bull, BetaKit |
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| Regulatory framework | Provincial regulator references | PIPEDA, Ontario Consumer Protection Act, CASL for email-adjacent marketing |
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| Domain TLD pattern | Mixed .ca and .com | .ca strong locality signal for Canadian queries, .com common for cross-border |
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| AI search behaviour | Canadian-default source weighting | Toronto-IP weighted retrieval, US-source spillover suppressible via .ca authority |
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