Every eCommerce site strives to attract customers, regardless of the product it sells. After navigating your well-designed website, they can browse your products before clicking “add to cart” to complete the purchase. But what’s challenging is getting them there.
Link building is a vital tool for eCommerce entrepreneurs. Your website can attract users in multiple ways if you create valuable content and use several link-building strategies. The following sections of this post are vital strategies for building links that will take your eCommerce site to the next level, attract quality links, and increase its search ranking. So, let’s dive in.
Content Creation Collaboration
Connect with websites and communities that share your values and audience to form value-adding affiliations. It would be best to provide them with ways to add value to their websites besides asking for backlinks.
Ensure your backlinks come from trustworthy, high-value websites. Quality matters as much as quantity when you are looking for partnerships.
Influencer Marketing
The most popular organic way to build links today is through relationships with influencers. When you get your products endorsed by someone with millions of fans and followers, your website will increase the search engine rankings, and you will build a large following.
Identify and engage with influencers in your industry and try to get your products on their radar. You can get them to notice your brand and link to your website by sending them free samples of your products for reviews. When you offer them something in return for helping promote your brands, they’re more likely to promote your online store.
Guest Posting
Guest posting involves writing articles for other blogs or websites related to your industry. Leads generated by the guest posting strategy can increase by 75%. It’s common for guest posts to include links back to your website.
You can use this tactic to establish relationships with other companies and people in your industry. You can also increase your online credibility and build your brand if you can get a guest post published on a reputable website.
Create Shareable Products
Getty Images did one of the most effective link-building strategies. It created over 66 million free images for embedding on social media websites and blogs. This campaign aimed to make the product shareable to potential customers, creating a clear path scaling the idea of driving traffic back to their website.
So, instead of creating organic links from a remote blog post and starting a customer journey with internal linking, you can direct traffic to your site and straight to the page that aims to promote your campaigns if you make embeddable, visually striking images. Because of this, consumers will probably use and share your links beyond your consumer network, thus driving more traffic and sales.
Summary
The SEO success of an eCommerce brand depends on link building. A high-quality eCommerce link-building strategy can improve your SEO ranking and increase your organic traffic. One of the best ways to discover the best techniques is to leverage your professional network or conduct competitor analysis to find backlink opportunities. Take the approach that produces the most significant results with the least expenditure, roll it out, and watch your organic online presence soar!
