Here is a table outlining nine new link building strategies for 2023:
| Technique | Description |
|---|---|
| Influencer Outreach | Reaching out to influencers in your industry and asking them to share your content and include a link. |
| Guest Blogging | Writing and publishing articles on other websites with a link back to your own site. |
| Content Promotion | Promoting your content on social media, forums, and other platforms, and including a link back to your website. |
| Resource Pages | Creating valuable resource pages on your website that other websites may link to. |
| Testimonials and Reviews | Providing testimonials and reviews for other businesses and including a link back to your own site. |
| Commenting and Forum Participation | Engaging in discussions on blogs, forums, and other platforms, and including a link back to your site in your profile or signature. |
| Broken Link Building | Finding and fixing broken links on other websites, then reaching out to the website owner to request a link in return. |
| Infographic Creation and Promotion | Creating engaging infographics and reaching out to websites to request that they include a link when sharing the infographic. |
| Sponsored Content | Creating sponsored content for other websites and including a link back to your own site. |
It’s important to focus on building high-quality, relevant links, rather than just acquiring as many links as possible. The quality and relevance of a website’s links are an important factor in its visibility and ranking in search engine results. Additionally, it’s essential to use ethical and natural link building techniques, as search engines penalize websites that engage in spammy or manipulative practices. By following these link building strategies for 2023, you can ensure that your website is competitive in the search results and has a strong backlink profile.
