There has never been a more competitive real estate market. Many browse houses, check prices and take virtual tours before contacting a realtor. That’s why having a solid web presence is so important. Therefore, an intelligent realtor has to be unique because 97% of home buyers start their search on Google.
Quality inbound links — link building is one of the best ways to improve your ranking on search engine results pages (SERPs). Search engines interpret them as signals of the importance and reliability of your site’s content. So, this piece will teach you how to earn quality backlinks using proven strategies.
What Is Link Building?
Backlinks are links from one website to another. SEO (search engine optimization) is about getting more relevant and high-quality backlinks for your website to rank better on Google.
Real estate websites need backlinks from other real estate sites and blogs to achieve the best results. These are called the “real estate backlinks.”
Why Is Links Building Important For Real Estate?
Links play a crucial role in the success of any website. The results improve the authority and visibility of your website in search engines, which drives more traffic and growth for your real estate business.
But getting real estate links can prove difficult because of competition. Besides, real estate links require a creative approach, comprising:
- Your website’s semi-local nature.
- Creating linkable content to agents and websites.
- Topic-specific challenges in avoiding “sameness.”
Creating a Real Estate Link Building Strategy
The following strategies will help you build high-quality real estate backlinks to your website:
Identify Your Goals
A clear, measurable, practical result objective makes link building manageable and dynamic. Determine the reason you started this project.
You may want better keyword positioning, domain credibility, more traffic to specific web pages, or to establish yourself as an expert in the niche. You can easily measure the effectiveness of link building through these reasons.
Content is King
Creating and posting high-quality content is the best way to receive high-quality backlinks. For instance, you started a series of blogs to promote your pet grooming services and increase community relationships.
Your social media posts featured snippets of the ten best grooming services. These establishments mention you and link back to your website, particularly the page where you have mentioned them.
Use the Local Community
Community outreach has been a time-tested way to build a reputation on and offline. Actively participating in the community leaves a good impression on prospective clients.
Posting your participation or promoting community events on your social media accounts is a link to your site and builds brand awareness.
Quality Outweighs Quantity
Use traffic analytics tools to check your current backlink profile. Analyze the websites currently linked to you, update them, and correct broken links by contacting the businesses that link to yours, requesting updated links.
You can build more backlinks by starting with your current profile. It is essential to safeguard this profile since search engines use it every time an end-user searches for relevant information.
Summary
If you own a real estate business, don’t shy away from building backlinks. The task may seem daunting, but there are many ways to accomplish it. This article is just the beginning.
