Law firms do not have many ways to advertise themselves. Unlike consumer or retail services, they’re only ever noticed when clients need them. Once they find the top three results on Google, they click on one of them. Thus, SEO (search engine optimization) and link building are essential for law firms that want to attract clients.
Why Are Links Important for a Law Firm?
To compete on the search SERPs, you must get your website backlinks. If you don’t have a high number of quality backlinks, you will never rank high for phrases like “car accident lawyer in [your city].” According to Ahrefs, 55.24% of web pages lack any backlinks. Thus, SEO backlinks can help your law firm build its ranking power in search engine results.
Link Building Strategies for Law Firms
According to a SemRush survey of 850 SEO experts, here are the vital link-building strategies for law firms.
Broken Link Building
If your resource replaces the broken one, you’ll need to contact the website operator linking to the broken one. Despite its low conversion rate, this strategy works. Even if you include only one or two links, it would be worth the effort.
Start Guest Posting
The most popular method of building links is through guest posts, with 53% of SEO experts recommending it. Attorneys can participate in this process by being featured as guest bloggers to boost their own site’s visibility.
As a thank you, your blog will include a link to your law firm’s website for your contribution.
Try the Skyscraper Technique
According to experts, 14.52% recommend the skyscraper technique. A white hat SEO strategy requires you to conduct in-depth research on the topic you intend to write. It includes studying competing content that performs very well in search engines.
To employ this method, you must first take inventory, write new content that improves the existing content, and then request the original publisher to replace one of their backlinks with yours.
Duplicate Competitor Backlinks
With search engines, they don’t care about which website was the first to do it; they care about who did it correctly. Hence, 46.77% of SEO experts recommend duplicating competitor backlinks to build links.
It’s straightforward — you’ll use software like SpyFu, SemRush, or Moz to check the competition’s backlink profiles. Through this, you can track their backlink strategy in the future. You can then contact web admins linking to your competitors and ask for their permission to link to yours.
Summary
It is often challenging for law firms to advertise and grow their audiences. Fortunately, link-building strategies can increase organic reach and improve search rankings. It can help law firms gain greater visibility, generate more inquiries, and expand their client base.
